How to Sell on Etsy

Unlocking the Secrets to Online Marketplace Success

Dear Asensio,

Welcome to the world of online marketplace success! Here at Etsy, we’ve created a thriving community of artisans, designers, and collectors who’ve been able to turn their passions into profits. With millions of buyers worldwide, Etsy is the perfect platform to showcase your unique items and grow your business.

If you’re new to selling on Etsy, don’t worry. You’re not alone. We’ve put together this guide to help you navigate the ins and outs of our platform, with tips and tricks from some of our top sellers. So whether you’re a seasoned entrepreneur or just starting out, read on to learn how to take your business to the next level.


The first thing you need to do before you start selling on Etsy is to create an account. This is a straightforward process, and all you need to do is follow the prompts on the homepage. Once your account is set up, you can start creating listings right away.

Before you start selling, you need to decide what you’re going to sell. The most successful sellers on Etsy have a specific niche or focus. You should try to find something that you’re passionate about and that you can make or source easily. This will help you stand out from the crowd and attract buyers who are interested in what you have to offer.

When you’re creating your listings, be sure to take high-quality photos of your items. Your photos are the first thing that buyers will see, so you want them to be eye-catching and professional. You should also write detailed descriptions of your items, including their size, materials, and any special features. This will help buyers make informed decisions about whether they want to purchase your items.

The next step is to set your prices. You should do some research on Etsy to see what other sellers are charging for similar items. You don’t want to price your items too low or too high, so try to find a balance that works for you.

Once you’ve created your listings, you can start promoting them on social media and other platforms. You should also consider using Etsy’s Promoted Listings feature to get your items in front of more buyers.

Now that you know the basics of selling on Etsy, let’s dive into some more advanced tips and tricks.

How to Sell on Etsy

1. Choose the Right Keywords

Keywords are crucial for getting your listings seen by buyers. You should choose keywords that accurately describe your items and that buyers are likely to search for. You can use a tool like EtsyRank to help you find the best keywords for your listings.

Be sure to include your keywords in your listing titles, descriptions, and tags. This will help your listings show up in Etsy search results.

2. Offer Free Shipping

Many buyers on Etsy expect free shipping, so offering it can be a great way to attract more buyers. You can either build the cost of shipping into your item’s price, or you can offer free shipping on orders over a certain amount.

3. Use High-Quality Packaging

Packaging is another important factor in creating a great buying experience for your customers. You should use high-quality packaging that’s both safe and attractive. This will help your customers feel more confident in their purchase and will encourage them to leave positive reviews.

4. Get Involved in the Community

Etsy has a vibrant community of sellers, and getting involved can be a great way to learn from others and grow your business. You should join Etsy teams and participate in forums to connect with other sellers and share tips and advice.

5. Offer Custom Orders

Offering custom orders can be a great way to attract more buyers and increase your sales. You should make it clear in your listings that you’re open to custom orders, and you should be responsive to buyers who reach out to you with special requests.

6. Stay on Top of Trends

Staying on top of the latest trends can help you attract more buyers and stay ahead of the competition. You should keep an eye on fashion and design blogs, as well as popular social media platforms, to see what’s hot right now.

7. Provide Excellent Customer Service

Finally, providing excellent customer service is crucial for earning positive reviews and repeat business. You should be responsive to buyer messages and inquiries, and you should strive to resolve any issues that arise quickly and professionally.

Table: How to Sell on Etsy

Step Description
1 Create an account
2 Decide what to sell
3 Create high-quality listings
4 Promote your listings
5 Choose the right keywords
6 Offer free shipping
7 Use high-quality packaging
8 Get involved in the community
9 Offer custom orders
10 Stay on top of trends
11 Provide excellent customer service


1. How much does it cost to sell on Etsy?

Etsy charges a $0.20 listing fee for each item you sell, plus a 5% transaction fee and a 3% + $0.25 payment processing fee.

2. How do I get paid on Etsy?

You can get paid on Etsy through PayPal or Etsy Payments. Etsy Payments allows you to accept credit card payments directly on Etsy.

3. How do I ship my items?

You can either ship your items yourself or use Etsy’s shipping labels feature to purchase and print shipping labels directly from Etsy.

4. Can I sell digital items on Etsy?

Yes, you can sell digital items like PDFs, printables, and digital downloads on Etsy.

5. How do I handle returns and refunds?

You should have a clear return and refund policy in your shop policies, and you should be responsive to buyers who request returns or refunds. You should also try to resolve any issues that arise quickly and professionally.

6. How can I get more reviews?

You can encourage buyers to leave reviews by following up with them after their purchase and offering incentives like discounts on future purchases.

7. Can I sell items that I haven’t made myself?

Yes, you can sell items that you haven’t made yourself as long as you have permission from the original creator and you’re transparent about the source of the item in your listing.

8. How do I set up my shop policies?

You can set up your shop policies by going to the “Shop Manager” section of your Etsy account and selecting “Policies.”

9. How do I offer sales and discounts?

You can offer sales and discounts by creating coupon codes in your Etsy “Shop Manager” section.

10. How can I improve my SEO on Etsy?

You can improve your SEO on Etsy by using relevant keywords, writing detailed item descriptions, and offering free shipping.

11. How can I stand out from other sellers on Etsy?

You can stand out from other sellers on Etsy by offering unique, high-quality items, providing excellent customer service, and promoting your shop on social media and other platforms.

12. What is EtsyRank?

EtsyRank is a tool that helps Etsy sellers optimize their listings for Etsy search. It provides keyword suggestions, tracks rank and sales data, and offers tips and advice on how to improve your shop’s performance.

13. How do I handle tax collection and reporting?

You are responsible for collecting and remitting any applicable taxes on your sales. You can set up tax collection in your Etsy “Shop Manager” section and use Etsy’s sales tax tool to automatically calculate and collect tax. You should also consult with a tax professional to ensure that you’re complying with all applicable tax laws.


So there you have it, Asensio. By following these tips and tricks, you’ll be well on your way to selling successfully on Etsy. Remember to stay focused, stay passionate, and stay engaged with the Etsy community. With a little hard work and perseverance, you can turn your Etsy shop into a thriving business.

Thank you for reading, and happy selling!

Closing Statement with Disclaimer

The information contained in this article is for educational and informational purposes only and is not intended as legal, financial, or professional advice. Etsy does not guarantee any particular results from the use of this information and assumes no liability for any actions taken in reliance upon it. Always consult with a qualified professional before making any business or financial decisions.